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Private Label & Wholesale Information

Thank you so much for your interest in 117° WEST and San Diego Natural Soap Company products!

We are delighted you found us and we look forward to the opportunity to work together!

Wholesale ...

Our 117º West Collection is available for wholesale purchase to be sold through established retail venues. Our products are well suited for Spas, Resort Gift Shops, Coastal Gift Shops, and Bath & Body Boutiques. (No third party resellers or platforms accepted.)

We’ve partnered with Faire to offer you the convenience of placing your wholesale order online, anytime.

Private Label ...

Since 2001, we have proudly worked hand-in-hand with distinguished Spas, Resorts, and upscale Retailers worldwide. Catering to those large and small... from Boutique Hotels to sprawling Five Star Resorts.

Each product collection we create for a private label client, has been carefully curated from our product portfolio and crafted to best celebrate the uniqueness of that client. We slip right in and work with our clients to customize products, create signature aroma blends, and develop indigenous ingredient infusions ... all resulting in a brand signature created exclusively for them and their valued clients. 

Let San Diego Natural Soap Company customize a unique private label signature brand that is as special and memorable as your establishment!

Getting started is easy. Our friendly Private Label Program offers low minimums; an in-house art department to design your custom labels; label printing services; exceptional fragrance and essential oil blends; and one of the largest selections of natural and organic bath, body & spa products to package as your own. We provide on-going support through custom designed marketing pieces, product knowledge training, product testers, employee samples, and the best customer service in the industry!

Spa Treatments

Enrich your spa treatment menu with select products from our Bulk and Back Bar program.  Provide fresh, indulgent treatments unique to your spa, tailored to embody your unique brand and identity. 

Our stock products can be customized with a wide variety of plant and botanical extracts, custom exfoliants, and signature aromatic scent blends.

Products include: Natural and Organic Body Polishes, Body Butters, Manicure/Pedicure products, Massage Oils, Seasonal and Holiday products, and much more.

Locker Room / Shower Amenities

Enhance the spa experience for your guests... You use only the finest products in your treatments and your guests expect no less from the complimentary products and services you provide outside the treatment room. You will find our luxurious amenities will exceed your guests’ expectations.

Products include: Sulfate-free Shampoo and Conditioner, Body Wash, Body Lotion, Facial Wash, Body Scrubs, Body Lotion, Sunscreen, and much more... each infused with our exquisite aromatic scent blends to further your guests’ sense of indulgence! Products can be customized to promote your spa’s unique theme and style.

In Room Guest Amenities
Our easy-to-use program can be tailored to all budgets. We enjoy working with properties of all sizes to create Signature Amenities to rival none. Our specialty is our one-on-one service, providing a turn-key solution to meet your needs. As with all our programs, we are here to support you every step of the way, we want you to consider us as an extension of your team.  It is because of our ongoing and tireless customer support that we have had such great success with helping our clients' properties establish themselves as the best among the rest.

Products include: Custom Shampoo, Conditioner, Body Wash, Body Lotion, Bar Soap, Bubble Bath, Soaking Salts, and more.


Sunscreen and After-Sun Resort Amenities
Our popular Sunscreen and After-Sun Program allows you to offer exclusive suncare products for your guest service and retail programs. Enriched with organic ingredients and healing plant and botanical extracts.

Your guests will love the added touch of finding premium sunscreen products available for them to enjoy while relaxing poolside and at the beach. For more than ten years, prestigious properties nationwide have come to count us for high quality, effective sunscreen for their guests.

Unlike many branded sunscreen programs, we supply exclusively to Resorts and Spas. Your guests will appreciate the thoughtful selection of a premium product. And yes, we can provide retail sized private label bottles for your guest to purchase and enjoy long after they leave.

Products include: Broad Spectrum UVA/UVB Water-Resistant Sunscreen, After-Sun Aloe Skin Repair Gel, and a full private label retail line.


Sunscreen for Skin Care Professionals and Acne Care Specialists
For professional use and resale, this specially formulated non-comedogenic facial moisturizer with SPF30 UVA/UVB Protection is available in private label retail packaging. Intended for client home-treatment protocols as directed by Skin Care Professionals and Acne Care Specialists.

Products include: Daily SPF30 Facial Moisturizer, SPF15 Protective Lip Balm.

VIP Gifts

Be it a special occasion, a VIP group, a corporate event, or just to provide that “extra touch” -- from simple to grandiose -- we have the products to win over your guests: from special bath products for guests with children/babies to grand VIP baskets featuring full-sized spa products and high end bath accessories.


Would you like more information? We'd love to chat! Please contact us at 858-490-0515or complete the form below. We do our best to get back to all inquiries within 2 business days.
Thank you and we look forward to hearing from you!

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